Combating Online Eyeglass Sales
Competing with online retailers is becoming a challenge for many eye care professionals. This presentation provides first-hand insight into the online patient purchasing process and pricing available from top online retailers. Learn about the four pillars of marketing, how to implement important messaging throughout the patient journey, and tips for how to differentiate yourself from the competition to prevent patients from walking out the door with their Rx.
SpeakerSamantha Toth, ABOC
Bring Your Patients Back Quickly & Efficiently
The eye care industry will never be the same after the COVID-19 pandemic. As practices begin to reopen, it’s important to do so safely and strategically. From sanitizing and social distancing protocols, to marketing and messaging tools, learn how to bring your patients back quickly and efficiently. This course is designed for all doctors and staff to attend.